As a hotel operator, you’re probably aware digital content is key in converting browsing to booking and maximizing your occupancy rate. You may have also realized that price and location are no longer the top 2 criteria driving people to choose a particular hotel.
Guest experience factors such as past stays, reputation, recommendations, and online reviews, are critical to selecting a hotel. Of visitors surveyed, 51% said the experience was more important than either the hotel’s geographical location at 48% or price at 42%. Since guests will certainly use various web-based and mobile tools to compare prices, check reviews, and see pictures to help them with their decision, allowing searchers to “virtually” tour rooms and amenities is a sure win.
From the beginning, hoteliers can shape guest experiences by preparing their expectations in the planning phase. Here are 5 Ways virtual tours for hotels can help: