Coast 2 Coast Helps GM Dealerships Re-brand and Earn Incentives

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Coast 2 Coast Helps GM Dealerships Re-brand and Earn Incentives 2017-09-19T11:28:54+00:00

Project Description

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Since beginning operations in 1897, General Motors has been subject to an incredible amount of change and expansion in the automotive industry. The new GM story started in 2010, when the company completed the world’s largest initial public offering, emerging with a solid financial foundation that enables them to produce great vehicles for their customers and build a bright future for employees, partners and shareholders. As part of this new branding initiative, GM wanted all dealerships across the nation to have the same look and feel, creating consistency and confidence in the brand.

The brand program consisted of five phases—Enrollment, consultation, design intent drawing delivery, construction documents/review, and verification with a percentage of the re-imaging cost awarded as an incentive upon completion of each phase.  Gentler Architecture, who consulted with General Motors for the entirety of the program, added Coast 2 Coast  in the first phase to provide expertise in as-built services for existing site documentation.

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The week before quarterly notifications, Coast 2 Coast conducted call and email campaigns with their own industry contacts. The effort to circulate the information, advise dealers about as-built survey requirements and offer a GM tailored solution to complete the task helped more than 2,600 dealers take full advantage of the re-imaging program within the timelines specified by the corporate office.

Coast 2 Coast surveyors completed 62 as-built surveys in 27 states, covering ground from North Dakota to Texas, California to Maryland, and much more in between. The documentation included site plans, floor plans, exteriors and elevations. These surveys were completed with 100 percent acceptance and 100 percent on time execution, allowing dealerships to receive their General Motors incentive money. In addition to completing more surveys than any other architectural or survey firm in the nation, Coast 2 Coast maintained its reputation of completing the job correctly the first time, on time and under budget.

Project Details

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