Smart retailers are embracing the trends and renovating their brick and mortar stores. The reimagined retail spaces attract to unique environments and personalized service. Instead of shopping at overwhelming department stores, customers are drawn to smaller, niche stores with distinctive products and aesthetics. Relaxed and friendly surroundings make customers feel at home and leave them free to wander and engage with products without the pressure of buying.
Instead of shying away from technology, more and more stores are using it to their advantage. Friendly and knowledgeable employees are equipped with devices for mobile payments or quick product information. Monitors and tablets throughout the space suggest convenience and innovation. Even online brands are finding their place in the physical world with pop-up stores, which gives them the opportunity to incorporate their online presence into a hands-on experience. Also, becoming increasingly popular are hybrid shopping spaces – stores that blend retail with food and beverages, art and service.